Action Points for Deliverability:

Start your Deliverability Testing with a Free Account: https://www.sendforensics.com/email-deliverability-test
Average deliverability ranges between 65-75%
Visit dnsbl.info to check your email server status
Setup SPF records & DKIM records
Write your emails as naturally as possible, almost like you're having a casual conversation with the recipient, and stay away from the typical sales promotional lines.
Avoid using promotional headers
Avoid using ALL CAPS words or phrases
Avoid using exclamation points in your subject line
Avoid using words such as painkillers, popping, lively, tapping and breakthrough, aches, pain, immediately, urgent, or phrases such as "best pain relief", "top most wanted"
Make sure to include contact details & an unsubscribe button in the email footer

Action Points for SEO:

Steps to improving your website's performance in search engines:

Run an audit of your website

Check for the following statistics:

Traffic/unique visitors every month
Time spent on website
Number of inbound backlinks
Number of pages indexed
Number of pages ranking for keywords
Positions for each keyword and any website on-page issues.

Recommended Tools: SEMRush, PatientSites, SEOptimer.com (free)

Start making a list of keywords that you want to rank your website for in search results

Use Google Keyword Planner for estimates on amount of traffic and keyword competition for each keyword

Local keyword examples: physical therapy in Austin, physical therapy Austin, Austin physical therapy, physical therapist in Austin (Be sure to replace the city name with your city!)

Use long-tail keywords as much as possible - they are easy to rank and bring in traffic that's more likely to convert into a lead!

Recommended Tools: AnswerThePublic.com, Ubersuggest, Google Trends

Start addressing the issues found on your website during the audit

Tip: Enter your keywords in a normal Google search to check the search results - this should give you an idea about what kind of content ranks well on Google.

The following changes should be made to each page:

Include your keyword in title tag and make it catchy
Add your keyword in the first paragraph and again further down on the page
Use proper H1, H2... tags
Create short URL structures (include your keyword if possible)
Add internal & outbound links to other websites
Make sure your image file names include your keyword for the page
Use high quality images but optimize them to be the lowest file size possible so page load speed is reduced as well.
Use clear calls to action such as 'Call Now', 'Free Discovery Session', 'Speak To A PT', and more.

Start building backlinks for your website

Identify guest posting opportunities by searching for "Guest Posting" + "Blog" + "Industry Name" on Google search.
Create interesting content that's relevant to other businesses in your area (Be sure to include a link leading back to your website).
Search for your business name in Google and identify mentions of your business that are not already a link to your website.
Try other strategies like blog commenting, forum posting, local directory listings or social media sharing.

Key factors to keep in mind for local search rankings:

Optimize Your Google My Business Listing**:**
1. Make sure your name, address and phone number is accurate and your profile is 100% complete
2. Choose the correct category (physical therapy clinic & physical therapist)
3. Add your hours, website address, service list, business description and upload high-quality images
4. Utilize Google's messaging and booking features
Make sure your business information is consistent across all citations or business listings
Gather as many reviews as possible and thank each reviewer

Recommended tool to create a review link that you can send along with your emails: https://whitespark.ca/google-review-link-generator/
Create more citations & fix incorrect citations

Recommended tool to identify & fix citations: The Hoth